"I believe the first step in any successful marketing strategy is having a simple, mobile‑friendly website."
With 40 + years of experience across operations, marketing, technology, design, sales, and customer service, René delivers practical, battle-tested insights and real-world wisdom that make him a universal asset for any role within a company.
René's Experience & Expertise
Business Development & Ops
- Directed sales, marketing, and operations for a custom home & hospitality décor manufacturer.
- Launched new product lines, led marketing campaigns, coordinated trade‑show presence, and managed advertising.
- Engineered win‑win solutions that grew revenue and expanded market share.
Marketing & Tech Integration
- Crafted cross‑platform strategies that linked campaigns to business goals.
- Ensured cohesive messaging and brand consistency on‑ and offline.
- Integrated CRM, estimate, and sales‑order tools to eliminate duplicate entry.
- Unified tech to streamline marketing‑sales processes for staff, reps, and resellers.
Technical Expertise
- Developed and administered responsive, cross‑device websites, complex order forms, and CRM app using cost‑effective tech.
- Applied search optimization best practices to boost local and national rankings, increasing online visibility and engagement.
Design & Creative Production
- Created clean, user‑friendly layouts and intuitive interfaces.
- Produced logos, brochures, ads, and multimedia assets; photographed and edited images.
- Generated original campaign content and leveraged AI‑assisted copywriting for consistent branding.
Sales & Customer Service
- TV commercial airtime and website ad placement sales for local CBS/FOX/NBC affiliates.
- Fostered B2C and B2B relationships, consistently exceeding targets while maintaining high satisfaction.
- Performed consultative selling across audio/video electronics, appliances, and home furnishings.
Leadership, Management & Coaching
- Led and organized marketing and creative teams, engineered efficient processes, and drove organizational change.
- Managed and mentored sales reps and reseller accounts; coached and inspired staff to hit performance goals and meet deadlines.
Personal Attributes
Loves people, friendly, humble, professional, energetic, and adaptable. A critical thinker who tackles problems creatively and strategically, consistently executes projects, and delivers results.
